Marani's Cars Blog

The engineers and designers at the tuning firm ASMA Design turn their creative eyes on the flagship vehicle of the Lamborghini garage, the LP700-4 Aventador.

The tuning firm has been known for their works on luxury car brands. Some of their creations include the SLR Perfectus, CLS Shark II from Mercedes, and they also recently tweaked the Cayenne by Porsche.

Looking at the released rendeding of the Lamborghini Aventador, it seems most panels have been redesigned except for the rear and the diffuser. ASMA also used their trademark big wheels for the design. ASMA designers also integrated with the top of the quarter panel and fender louvered vents, installed taillight jail bars, and totally redesigned the side skirts which will be extended to the quarter panels.

The look is quite radical looking at the three-quarter perspective of the Aventador by ASMA. The tuning company keeps everyone guessing with how they dealt with the front end of the Lamborghini. As like their other projects, it can get pretty crazy too for sure. Let us just all hope the Aventador will not be ruined in the end.

ASMA is expected to release more photos of the Lamborghini Aventador on a later date.

The previous year was a very tough year for luxury carmakers. Lamborghini which broke their brand sales history in 2008 also suffered a slump amid the global financial crisis. Looking at the January to December report last year, the sales figures suffered a drop of 37.7% which translates to only 1,515 cars sold across the globe compared to 2008’s 2,430.

Less cars sold means less profit for Lamborghini which filed a pretax loss of about $47.6 million in profits.

The economic recession that cascaded through the major markets around the globe resulted to a decrease in demand particularly in the United States and Europe. Another factor to look at is the weakness of the dollar and how this affected the order books of the luxury car manufacturer.

The company also attributes the drop in sales to two things. First, that most of their clients are from the finance industry which suffered a big hit. There might have been a big chunk of their market which cannot afford the Lambos anymore. The second factor can be being appropriate and sensitive during a difficult situation. It will be hard to drive a new Lamborghini while you see colleagues and other families who cannot even keep their jobs and support basic needs.

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