Archive for March, 2010
The previous year was a very tough year for luxury carmakers. Lamborghini which broke their brand sales history in 2008 also suffered a slump amid the global financial crisis. Looking at the January to December report last year, the sales figures suffered a drop of 37.7% which translates to only 1,515 cars sold across the globe compared to 2008’s 2,430.
Less cars sold means less profit for Lamborghini which filed a pretax loss of about $47.6 million in profits.
The economic recession that cascaded through the major markets around the globe resulted to a decrease in demand particularly in the United States and Europe. Another factor to look at is the weakness of the dollar and how this affected the order books of the luxury car manufacturer.
The company also attributes the drop in sales to two things. First, that most of their clients are from the finance industry which suffered a big hit. There might have been a big chunk of their market which cannot afford the Lambos anymore. The second factor can be being appropriate and sensitive during a difficult situation. It will be hard to drive a new Lamborghini while you see colleagues and other families who cannot even keep their jobs and support basic needs.